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Overview
AmpliFabrik provides Amplience managed retainers for commerce brands in the US and Canada running an ongoing program of Amplience work post-launch. A managed retainer is the canonical commercial product for amplience managed services - a fixed monthly fee for an agreed team capacity, sprint-by-sprint flexibility on what the team works on, and the structure that produces the deepest ongoing platform value over time. Retainers cover continuous feature delivery, content model evolution, integration extension, performance optimization, app extension development, Dynamic Media template engineering, and the post-launch program work that keeps a composable commerce platform paying back its investment.
Every retainer is staffed with Amplience-certified specialists - typically a solutions architect, one or more engineers, a business analyst, and a delivery manager who collectively own the program. AmpliFabrik retainers operate alongside a brand's internal team rather than replacing it, with sprint planning, code reviews, and stakeholder reviews running on your operational calendar in US and Canadian time zones. The amplience retainer is the most common AmpliFabrik Care engagement format and the right structure for commerce brands with continuous Amplience workloads who value tight team integration over per-hour cost optimization.
Why an Amplience Managed Retainer Beats Hourly Engagement at Scale
Continuous workloads need continuous teams, not on-demand contractors
Specialist talent is scarce and expensive to keep in-house
Composable commerce ROI requires sustained post-launch investment
Tight team integration prevents the workstream-boundary failures that derail programs
What an AmpliFabrik Amplience Managed Retainer Engagement Covers
Continuous Feature Delivery
Content Model Evolution
Integration Extension and Maintenance
Performance Optimization and Core Web Vitals Tuning
App Extension and Editorial Productivity Engineering
Multi-Brand and Multi-Market Expansion Work
What AmpliFabrik Delivers
Fixed-Capacity Amplience-Certified Team
Transparent Sprint and Program Reporting
Sprint-by-Sprint Scope Flexibility
Continuity That Compounds Value
Frequently Asked Questions
An Amplience Managed Retainer is AmpliFabrik's monthly-fee Care engagement format - a fixed monthly fee for an agreed team capacity, with sprint-by-sprint flexibility on what the team works on. Standard team composition is a solutions architect, one or more engineers, a business analyst, and a delivery manager. Sprint planning happens jointly with your team. Reporting is weekly, monthly steering review, and consistent across the engagement. The most common AmpliFabrik Care format and the right structure for continuous Amplience workloads.
Standard minimum commitment is three months. Most AmpliFabrik retainer clients run on rolling 12-month terms with quarterly review checkpoints. Team capacity can be scaled up or down between months with 30 days notice, and engagement format can convert to other Care formats (such as Platform Support hourly bank if workload reduces) without re-procurement or team rotation.
Pricing is a fixed monthly fee scaled to the team capacity engaged - more capacity, higher monthly fee. AmpliFabrik publishes a quote after a 60 to 90 minute scoping call covering monthly workload, team composition recommendations, sprint cadence, and operational integration with your team. There are no hourly add-ons or surprise invoices - the monthly fee covers the agreed capacity for the agreed scope.
Most AmpliFabrik retainer clients have an internal team that owns business decisions, prioritization, editorial workflow, and product strategy. AmpliFabrik provides the specialist Amplience platform expertise - engineering, solutions architecture, content modeling, business analysis, and delivery management for Amplience-specific work. Sprint planning happens jointly. Code reviews include both teams. Runbooks are delivered to your internal team to enable internal capability over time.
Yes. Scope flexibility is one of the core retainer deliverables. Priorities are set at sprint planning each cycle and can shift between sprints based on your evolving priorities. The retainer guarantees team capacity for the month; you decide what the capacity works on. Major scope changes (such as adding a new market launch to the workstream) trigger a scoping conversation about whether to scale team capacity, but small priority shifts within capacity happen without contract changes.
Yes. Most AmpliFabrik retainer clients add Emergency Support as a standing add-on to their Managed Retainer for tiered SLA response on production incidents. The combination is the most common AmpliFabrik Care configuration. Emergency cover is structured separately from the retainer scope so emergency response time does not draw down sprint capacity, and the same Amplience-certified team handles both.
Two options: scale team capacity down between months with 30 days notice, or convert the engagement format from Managed Retainer to Platform Support hourly bank. The conversion is structured to be invisible to your team: same Amplience-certified specialists, same operational processes, just a different commercial structure. There is no engagement penalty for scaling down or converting between formats.
Amplience implementation services are project-based delivery work that produces a launched platform - typically scoped as a fixed-price phase or a time-bound program. A Managed Retainer is open-ended ongoing work post-launch that keeps the platform evolving and operating well over years. AmpliFabrik clients typically engage implementation services through the Delivery practice for the initial build, then transition the same team into a Managed Retainer through Care for ongoing work.
