Frequently Asked Questions

AmpliFabrik delivers Amplience platform implementations, content model architecture, Dynamic Media optimization, headless storefront development, and ongoing managed services for brands building on Amplience. We do not work with other CMS platforms — every engagement is an Amplience engagement.

Generalist SIs treat Amplience as one CMS among many. The result is content models built without schema depth, Dynamic Media configurations that underperform, slot and edition structures that don't reflect how campaigns actually publish, and implementations that leave most of the platform's capabilities unused. AmpliFabrik works only inside the Amplience ecosystem. Every engagement, every year. The difference shows in the implementation.

Yes. Some clients use AmpliFabrik alongside a generalist SI for Amplience-specific workstreams — content modelling, Dynamic Media optimization, AI feature enablement — while retaining their existing partner for commerce platform work. We also take over managed services from outgoing partners. We are designed to slot in as the Amplience specialist on any team.

Yes. AmpliFabrik operates as a white-label Amplience subcontractor for agencies and SIs that need deeper Amplience expertise than their in-house teams carry. This includes the Amplience Audit delivered under your agency's brand and Amplience implementation work on client engagements.

Amplience is a headless content management and digital asset management platform built specifically for ecommerce. It manages editorial content, media assets, and content delivery for commerce storefronts — product pages, campaign landing pages, category pages, editorial stories. It is not a commerce engine, a search platform, or a personalisation tool. It is the content and media layer in a composable commerce stack.

Amplience was designed from the ground up for commerce content at scale: high-volume product imagery delivered via Dynamic Media, variant-level content management, multi-brand editorial operations from a single hub, multi-locale delivery, and scheduled campaign publishing via slots and editions. General-purpose headless CMS platforms were not designed for these commerce-specific requirements. Amplience was.

Dynamic Media is Amplience's image and video transformation and delivery service. It applies server-side transformations — resizing, format conversion to WebP or AVIF, cropping, responsive delivery — at delivery time rather than at ingest time. A single master asset is delivered in any format, at any resolution, for any device, without pre-generating variants. Correctly configured, it is the primary lever for Core Web Vitals performance on Amplience-powered storefronts.

Yes. Amplience's AI capabilities include auto alt-text generation for assets, bulk product description generation using LLM integration, and Workforce Flows — a workflow automation layer that chains content generation, review, and publishing steps into automated sequences. These features are available to most licensed customers and unused by the majority. Activation requires workflow integration, not just a settings toggle.

Scope and cost depend on implementation complexity, the number of brands or storefronts, commerce platform integrations required, and whether it is a greenfield build or remediation of an existing implementation. The Amplience Audit is the standard entry point at $15K–$40K. Full platform implementations range from $75K to $200K. Managed Services retainers start at $5K per month.

A focused content modelling and Dynamic Media engagement runs four to eight weeks. A full platform implementation with storefront development runs twelve to twenty-four weeks depending on scope. A managed services transition can be assumed within two to four weeks. The Amplience Audit — the standard starting point — takes two to three weeks.

The Amplience Audit is AmpliFabrik's structured assessment of an existing Amplience implementation. It evaluates content model architecture, Dynamic Media configuration and performance, slot and edition structure, API usage patterns, integration architecture, and feature utilization gaps. It delivers a prioritized remediation roadmap with effort estimates. It is the starting point for any brand that has grown organically on Amplience and accumulated technical debt.

AmpliFabrik managed services cover ongoing content model evolution, schema updates for new content types and product lines, Dynamic Media tuning, Amplience platform upgrade management, integration maintenance, and SLA-backed platform support. For multi-brand clients, we operate as a centralized Amplience team across the full brand portfolio.

Yes. Managed services transitions from other partners are a standard AmpliFabrik engagement type. We begin with an Amplience Audit to assess the current implementation state, then propose a transition plan. In most cases we can assume operational support within two to four weeks.

SLA terms depend on the retainer tier. We offer response time SLAs for platform-critical issues, content model change request turnaround commitments, and proactive availability during agreed high-priority periods such as peak trading windows. Specific SLA terms are documented in the service agreement.

If your question is not answered here, the fastest route to an answer is a direct conversation. Book a free 30-minute call with an AmpliFabrik Amplience specialist and ask anything — about the platform, your existing implementation, scoping a new project, or transitioning managed services from another partner.